Arm & Hammer Oral Care is partnering with actress Alison Sweeney, best known for her starring roles on the popular TV shows, “The Biggest Loser” and “Days of our Lives.”

Church & Dwight Co., Inc., the maker of Arm & Hammer Spinbrush, toothpastes, and whitening systems, has signed a two-year deal with Sweeney who will appear in the brand’s advertising, public relations, and digital media campaigns.

“We couldn’t be more proud to welcome Alison Sweeney into the Arm & Hammer Oral Care family,” said Tim Seitter, Vice President of Oral Care Marketing, Church & Dwight Co., Inc. “As a well-known actress, loving mother, and fitness enthusiast, Alison truly represents all characteristics of the Arm & Hammer woman…”

Sweeney will also help introduce a series of new products to the brand’s oral care portfolio, which remains dedicated to helping men and women achieve a smile they can wear with confidence.

Photo: Allison Sweeney’s Facebook page